Our Expertise:

• Media advocacy
• Media relations
• Advertising and promotion
• Event organization
• Public relations
• Campaign administration and management
• Media and communications training

What We Do:

• Supply credible information and timely news to our members
• House electronic and one-on-one resources to help our members work more effectively with the media by garnering earned coverage
• Make research results available to our members
• Offer detailed media analyses on request or as needed
• Constantly communicate with the media and our members to advance Smoke-Free Ontario goals and initiatives

How We Do It:

• Daily e-mails of media coverage, or information about stories that are about to become newsworthy
• Analyses of media coverage across the province, including specialized analyses on request
• Create and maintain a comprehensive website containing research results on tobacco issues, various background documents, list of tobacco control experts, draft press releases, opinion editorials, letters to the editor, media relations training documents, and copies of successful advertising and promotion campaigns
• Direct one-to-one support for specific issues, advice, and assistance
• Direct one-to-one support to develop and implement advertising and promotion campaigns
• Ready-made promotion and advertising creative pieces for member use
• Logistical and technical support
• Media relations and communications training workshops
• Public relations and administration support for key local advertising campaigns across the province
• Database of membership and news coverage of tobacco control issues
• Monthly teleconference meetings with membership to discuss all elements of local programming, including problems and successes

© media network for a smoke-free ontario 2008